What Meden Brings
Front-to-End Messaging
Competitive Strategy
Premiere Content Writing
Client-Facing Collaboration
Advanced-Degree Expertise
Meden Founder & Principal:
Zachary Nickels
Zachary Nickels began his career in copywriting and content marketing while running a State Representative race in rural Ohio. Standing on the doorsteps of voters, he gained the principles of effective messaging: facts and figures are not the answer industry experts believe. Persuasive messaging requires the right story.
Your company’s success or failure depends on how well you can leverage your story to build your audience’s emotional investment. The best content marketers work strategically to pair your story with your product. This allows you to win in any industry—no matter how crowded the market. That is what Meden brings.
When Zachary founded Meden, he drew inspiration from the Greek temple of Delphi’s inscription: “Meden Agan” (μηδὲν ἄγαν) or “nothing in excess.” Our process follows from a similar mindset: we deliver powerful messaging with no fluff. That way, your audience experiences your story every time you interact.
“If you are searching for an edge in your industry—if you have been struggling to hone your message or improve your copy in advance of your latest product launch—now is the time to uncover your story, strategize all content offerings and break through the noise. ”
About
Since 2020, Meden has worked with nearly 30 clients and more than one dozen marketing agencies on brand messaging and content generation. Our approach to persuasive messaging has led to successful, engaging copy across a myriad of industries: from healthcare and financial services to global supply chains, consumer products, and more. This content has taken the form of articles and blogs, ebooks, executive summaries, whitepapers, web pages, videos scripts, not to mention podcast producing and hosting.
Meden is comprised of a team of writers, designers and editors—many of whom have, or are pursuing, advanced degrees in their fields. This means our team is constantly learning about the process of messaging for different audiences and refining our writing techniques. The company is located in Massachusetts where its founder earned his Master of Fine Arts (M.F.A.) in writing from the University of Massachusetts Amherst.